ABC’s ‘Will Trent’ Builds Over Week-Earlier Season Premiere in Adults 18-49

“Will Trent” (6.87 million Total Viewers and 0.86 rating among AD18-49 in MP+3):

After three days of viewing on ABC, Hulu and digital platforms, “Will Trent” improved over its week-earlier season premiere by 8% among Adults 18-49 (0.86 rating vs. 0.80 rating). The sophomore ABC drama outdelivered the prior week’s season premiere and the final three original telecasts of its previous season.

“Will Trent” jumped by +126% among Adults 18-49 (0.86 rating vs. 0.38 rating) after three days of multiplatform viewing and increased by +2.88 million Total Viewers (6.87 million vs. 3.99 million) over its initial Live+Same Day average.

 In the linear National Live+3 Day data, “Will Trent” also built over its week-ago season premiere by 8% among Adults 18-49 (0.53 rating vs. 0.49 rating) and topped its last three original telecasts from its prior season.

“Will Trent” delivered a combined cumulative audience of 8.43 million Total Viewers across all platforms for its original broadcast on Feb. 27 and its rebroadcast on Feb. 29.

Source: The Nielsen Company, preliminary National Live+3 Day Program Ratings and ABC Multiplatform+3 Day data for 2/27/24, or as dated.

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Salima Merchant
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