ABC’s ‘Beauty and the Beast: A 30th Celebration’ Grows Its 3-Day Multiplatform Audience to 6.3 Million Viewers

“Beauty and the Beast: A 30th Celebration” (6.3 million Total Viewers and 1.40 rating in AD18-49):
After just three days of viewing across linear and digital platforms, ABC’s “Beauty and the Beast: A 30th Celebration” gained an additional +2.0 million Total Viewers, bringing its 3-day multiplatform audience to 6.3 million viewers.

“Beauty and the Beast: A 30th Celebration” jumped to a 1.40 rating among Adults 18-49 after three days of cross-platform viewing, marking an increase of +77% over its initial Live+Same Day rating.

Source: The Nielsen Company, preliminary National Live+3 Day Program and ABC Multiplatform+3 Day Ratings for 12/15/22.

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Salima Merchant
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