Press Release

April 30, 2021

‘Cruel Summer’ Is Freeform’s Most-Watched Series Debut Ever

April 30, 2021

 

‘CRUEL SUMMER’ IS FREEFORM’S MOST-WATCHED SERIES DEBUT EVER

 

New Drama Marks Network’s Best Ever Series Debut Among Young Adults

 

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Freeform*

“Cruel Summer” scores Freeform’s most-watched series debut ever, averaging 3.81 million multiplatform viewers in the first week available. The Jessica Biel produced drama is likewise the network’s best-ever series debut among Adults 18-49 (2.65 million) and Adults 18-34 (1.33 million). Additionally, the series from studio Entertainment One (eOne) is the No. 1 most social scripted series premiere across cable year-to-date. The New York Times called “Cruel Summer” “..terrific..” and “..tantalizing.“ While Entertainment Weekly declared it “..your new pop culture obsession.”

 

“Cruel Summer” premiered with a two-hour event on Tuesday, April 20, at 9:00 p.m. EDT/PDT. From executive producer Jessica Biel (“The Sinner”), “Cruel Summer” is a psychological thriller that follows two young women: Kate Wallis, the popular girl with a charmed life who one day goes missing, and Jeanette Turner, the nerdy wannabe who is accused of being connected to Kate’s disappearance. All signs point to Jeanette’s guilt, but is Kate really who she seems to be? Set over three summers and told through shifting points of view, the series challenges perception and follows how one girl can go from being a sweet outlier to the most despised person in America.

 

The series stars Olivia Holt, Chiara Aurelia, Michael Landes, Froy Gutierrez, Harley Quinn Smith, Allius Barnes, Blake Lee and Brooklyn Sudano. “Cruel Summer” comes from studio eOne and was created by Bert V. Royal. Tia Napolitano serves as showrunner. Executive producers include Napolitano, Royal and Iron Ocean Productions’ Jessica Biel and Michelle Purple.

 

About Freeform

Freeform connects to audiences with bold original programming and immersive social engagement that moves the cultural conversation a little forward. Freeform channels the force and momentum of its young adult audience in its quest for progress with authentic, groundbreaking original series such as “grown-ish,” “The Bold Type,” “Good Trouble,” “Motherland: Fort Salem,” “Everything’s Gonna Be Okay” and “Cruel Summer.” The network also programs tentpole events such as “31 Nights of Halloween,” “Kick Off to Christmas” and “25 Days of Christmas.”

 

Source: Total viewership based on internal multiplatform metrics (average minute audience across linear TV and digital platforms), through 4/27/21. Social media based on TalkWalker Social Content Ratings for 1/1/21-4/20/21, season 1, episode 1. Freeform launched in January 2016.

 

*COPYRIGHT ©2021 Disney Enterprises, Inc. All photography is copyrighted material and is for editorial use only. Images are not to be archived, altered, duplicated, resold, retransmitted or used for any other purposes without written permission of Freeform. Images are distributed to the press in order to publicize current programming. Any other usage must be licensed. Photos posted for Web use must be at the low resolution of 72dpi, no larger than 2×3 in size.

 

Freeform Media Relations

Irina Bobker

irina.bobker@disney.com

 

Amanda Kell

amanda.kell@disney.com

 

Chris Cottle

chris.cottle@disney.com

 

Press materials are available at www.dgepress.com.

 

Freeform app: http://freeform.go.com/apps

 

Follow “Cruel Summer” (#CruelSummer) on Instagram, Twitter and Facebook.

 

— Freeform —

Media Relations

Amanda Kell

Senior Publicity Manager, Oversees Awards & Pilot Productions

Chris Cottle

Junior Publicist, Talent Relations, Events
PR VIDEO ASSET PRODUCTION AND SOCIAL MEDIA

Irina Bobker

Publicity Director, Oversees Pilot Productions

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