Disney Branded Television Orders ‘Primos,’ an Animated Comedy Series About an Extended Multicultural Mexican American Family
Disney Branded Television has ordered “Primos,” an original animated comedy series created and executive produced by Natasha Kline (director of “Big City Greens,” “South Park”). The story, based on Kline’s childhood experiences with her extended multicultural Mexican American family, introduces Tater, an eccentric 10-year-old girl with big dreams and, unbeknownst to her, a certain “it factor” that makes her exceptional. When her 12 cousins (“primos” in Spanish) move in for the summer, they help her discover just what it is.
Kline said, “‘Primos’ is set in childhood summers spent with my cousins under one roof, and the comedy that’s borne from that wonderfully hectic setting. As a kid, I didn’t see myself or my culture represented onscreen, so I’m excited to share my family dynamic through these new Disney characters and stories.”
Meredith Roberts, senior vice president/general manager, Television Animation, Disney Branded Television, said, “It’s been especially gratifying to see Natasha directing more than 30 episodes of our #1 series ‘Big City Greens’ while also creating her own new show that bears her authentic comedic voice and her family’s culture and values. We’re looking forward to delivering it to kids and families worldwide.”
Produced by Disney Television Animation, each half-hour “Primos” episode is comprised of two 11-minute stories. Tater’s aspirations and larger-than-life imagination are seen via entries in her super-secret diary, which turn her deepest thoughts into grandiose animation sequences.
Source: NMR, 3Q21 (July-Sept ’21), L+7, K6-11, #1 DC series ranked on hours watched.
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