‘THE VIEW’ SEES YEAR-TO-YEAR INCREASES IN ALL KEY TARGET DEMOS, POSTING GAINS IN TOTAL VIEWERS IN THE LAST 14 WEEKS

For the week of April 28, 2025, “The View” ranked No. 1 in Households (1.56 rtg.) and Total Viewers (2.329 million) among the daytime network talk shows and news programs, leading NBC’s “TODAY Third Hour” (1.07 rtg. and 1.633 million, respectively), “TODAY with Jenna & Friends” (0.74 rtg. and 1.139 million, respectively) and “NBC News Daily” (0.75 rtg. and 1.127 million, respectively).

• In addition, “The View” averaged 180,000 Women 25-54 and 129,000 Women 18-49, based on Live+Same Day Data from Nielsen Media Research.
• For the 2nd week in a row, “The View” improved on the same week last year across the board: Total Viewers (+8% – 2.329 million vs. 2.161 million), Women 25-54 (+18% – 180,000 vs. 153,000) and Women 18-49 (+32% – 129,000 vs. 98,000). “The View” grew year to year in Total Viewers in its last 14 weeks of original telecasts.
• Season to date, “The View” is up in Total Viewers (+6% – 2.586 million vs. 2.449 million) and Women 18-49 (+1% – 151,000 vs. 149,000) versus the comparable weeks last season to its most-watched in 4-years — since the 2020-2021 season.
• Season to date, “The View” is ranking No. 1 in Households (1.76 rtg.) and Total Viewers (2.586 million) among all daytime talk shows and news programs for the 5th straight season.

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live+SD Current Week (w/o 4/28/25), Previous Week (w/o 4/21/25) and Year-ago Week (w/o 4/29/24) or as dated. Daytime – Monday-Friday 9 a.m.-6 p.m. Most Current Date Stream: 2024-2024 Season (9/2/24-5/4/25) and 2023-2024 Season (9/4/23-5/5/24). Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Prior to 8/31/20, ratings do not include OOH viewing. Averages based on regular telecasts.

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ABC Media Relations
Lauri Hogan
lauri.l.hogan@abc.com