Press release - Ratings
September 4, 2024
‘Good Morning America’ Ranks As No. 1 Morning Show in Total Viewers
For the 2nd Week in a Row, ‘GMA’ Is Up Week to Week in Adults 25-54
‘GMA’ Outperforms CBS Across the Board for the Week, Leads in Total Viewers and Adults 25-54 for the Season and Last 1,337 Weeks
“Good Morning America” ranked as the No. 1 morning newscast in Total Viewers (2.549 million) for the week of Aug. 26, 2024, based on Live + Same Day Data from Nielsen Media Research.
- For the 2nd week in a row, “GMA” was up week to week in Adults 25-54 (+1% – 459,000 vs. 456,000).
- “GMA” (2.549 million, 459,000 and 286,000, respectively) defeated “CBS Mornings” (1.981 million, 377,000 and 247,000, respectively) across the board: Total Viewers (+568,000), Adults 25-54 (+82,000) and Adults 18-49 (+39,000). “GMA” led “CBS Mornings” in Total Viewers and Adults 25-54 in all 49 weeks of the season and for the last 1,337 weeks overall — since w/o 1/18/99.
- Season to date, “GMA” (2.837 million) is ranking as the No. 1 morning newscast in Total Viewers for the 12th straight year — since the 2012-2013 season. “GMA” is leading NBC’s “Today” (2.745 million) by 92,000 and “CBS Mornings” (2.165 million) by 672,000.
NOTE: On Friday (8/30/24), “CBS Mornings” was retitled to “CBS Morn” and NBC’s “Today” was retitled to “Today-TS” due to the Labor Day weekend. The retitled telecasts are excluded from the weekly and season averages. CBS’ and NBC’s averages are based on four days (Monday-Thursday).
Emmy® Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. EDT) on ABC. Simone Swink is the executive producer.
MORNING NEWS (Week of Aug. 26, 2024):
| TOTAL VIEWERS | ADULTS 25-54 | ADULTS 18-49 | HOUSEHOLDS | |
| GOOD MORNING AMERICA | 2,549,000 | 0.4/10; 459,000 | 0.2/ 9; 286,000 | 1.7/13 |
| TODAY | 2,523,000 | 0.5/14; 640,000 | 0.3/13 423,000 | 1.7/13 |
| CBS MORNINGS | 1,981,000 | 0.3/ 8; 377,000 | 0.2/ 8; 247,000 | 1.3/10 |
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD Current Week (w/o 8/26/24), Previous Week (w/o 8/19/24) and Year-Ago Week (w/o 8/21/23). Most Current Data Stream: 2023-2024 Season (9/25/23–9/1/24) and 2022-2023 Season (9/19/22–8/27/23), Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.
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ABC News Media Relations
Jordan Littlejohn
jordan.littlejohn@abc.com