GOOD MORNING AMERICA’ RANKS AS NO. 1 MORNING SHOW IN TOTAL VIEWERS

Week of March 24, 2025

“Good Morning America” ranked No. 1 in Total Viewers (2.604 million) for the week of March 24, 2025, based on Live+Same Day Data from Nielsen Media Research. “GMA” beat NBC’s “Today” (2.524 million) by 80,000, increasing its lead week to week by 16% (vs. 69,000) to its largest in 5 months — since w/o 10/14/24. In addition, “GMA” led for the 4th consecutive week and for the 6th time in the last 7 weeks.

• “GMA” improved on the previous week in Adults 18-49 (+11% – 313,000 vs. 283,000).
• For the second week in a row, “GMA” cut its margins with “Today” versus the previous week by double digits in Adults 25-54 (-18% – 144,000 vs. 176,000) and Adults 18-49 (-35% – 81,000 vs. 125,000). “GMA” delivered its closest performance in both key Adult demos in 5 weeks — since w/o 2/17/25.
• “GMA” narrowed its gaps with “Today” versus the year-ago week in Adults 25-54 (-13% – 144,000 vs. 165,000) and Adults 18-49 (-34% – 81,000 vs. 122,000).
• “GMA” (2.604 million, 465,00 and 313,000, respectively) defeated “CBS Mornings” (2.002 million, 365,000 and 231,000, respectively) in Total Viewers (+602,000), Adults 25-54 (+100,000) and Adults 18-49 (+82,000).“GMA” led “CBS Mornings” in Total Viewers and Adults 25-54 for the last 1,366 weeks overall — since w/o 1/18/99.

1st Quarter 2025

ABC News’ “Good Morning America” averaged 2.604 million Total Viewers, 464,000 Adults 25-54 and 313,000 Adults 18-49 during the 1st Quarter of 2025, based on Most Current Data from Nielsen Media Research.

• “GMA” cut its margins with “Today” versus the previous quarter (4Q24) in Adults 25-54 (-12% – 196,000 vs. 222,000) and Adults 18-49 (-16% – 134,000 vs. 159,000).
• “GMA” (2.604 million, 464,000 and 313,000) beat “CBS Mornings” (2.024 million, 370,000 and 238,000, respectively) during 1Q25 in Total Viewers (+670,000), Adults 25-54 (+100,000) and Adults 18-49 (+57,000).

Emmy® Award-winning “Good Morning America,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. EDT) on ABC. Simone Swink is the senior executive producer.

MORNING NEWS (Week of March 24, 2025):

	TOTAL VIEWERS	ADULTS 25-54	ADULTS 18-49	HOUSEHOLDS
GOOD MORNING AMERICA	2,604,000	0.4/11; 464,000	0.2/10; 313,000	1.7/13
TODAY	2,524,000	0.5/14; 609,000	0.3/13 394,000	1.7/13
CBS MORNINGS	2.002,000	0.3/ 8;  365,000	0.2/ 8; 231,000	1.3/10

 

MORNING NEWS (1st Quarter 2025):

	TOTAL VIEWERS	ADULTS 25-54	ADULTS 18-49	HOUSEHOLDS
GOOD MORNING AMERICA	2,694,000	0.4/10; 470,000	0.2/ 9; 295,000	1.8/13
TODAY	2,701,000	0.5/14; 666,000	0.3/13 429,000	1.8/13
CBS MORNINGS	2.024,000	0.3/ 8;  370,000	0.2/ 8; 238,000	1.4/10

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live+SD Current Week (w/o 3/31/25), Previous Week (w/o 3/24/25) and Year-Ago Week (w/o 3/31/24). Most Current Data Stream: 2024-2025 Season (9/23/24-3/30/25) and 2023-2024 Season (9/25/23-3/31/24). Most Current Data Stream – 1Q25: 12/30/24 – 3/30/25, 4Q24: 9/23/24 – 12/29/24 and 1Q24: 1/1/24 – 3/31/24.   Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.

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ABC News Media Relations
Brooks Lancaster | brooks.lancaster@abc.com
Jordan Littlejohn | jordan.littlejohn@abc.com