Press release - Ratings
March 26, 2024
‘Good Morning America’ Ranks as No. 1 Morning Newscast in Total Viewers, Increases Week to Week Across the Board
Season to Date, ‘GMA’ Ranks as the No. 1 Morning Newscast in Total Viewers for the 12th Year Straight
‘GMA’ Outperforms CBS in All 26 Weeks of the Season and for the Last 1,314 Weeks Straight Among Total Viewers and Adults 25-54
“Good Morning America” ranked as the No. 1 morning newscast in Total Viewers (2.779 million) for the week of March 18, 2024, based on Live + Same Day Data from Nielsen Media Research. “GMA” defeated NBC’s “Today” (2.719 million) by 60,000.
“GMA” saw gains over the previous week in Total Viewers (+4% – 2.779 million vs. 2.677 million), Adults 25-54(+4% – 540,000 vs. 521,000) and Adults 18-49 (+3% – 341,000 vs. 330,000).
“GMA” (2.779 million, 540,000 and 341,000, respectively) beat “CBS Mornings” (2.019 million, 400,000 and 264,000, respectively) across the board: Total Viewers (+760,000), Adults 25-54 (+140,000) and Adults 18-49 (+77,000). “GMA” led “CBS Mornings” in Total Viewers and Adults 25-54 in all 26 weeks of the season and for the last 1,314 weeks overall — since w/o 1/18/99.
Season to date, “GMA” (2.953 million) is ranking as the No. 1 morning newscast in Total Viewers for the 12thstraight year — since the 2012-2013 season. “GMA” is leading NBC’s “Today” (2.801 million) by 152,000 and “CBS Mornings” (2.247 million) by 706,000.
Emmy® Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. EDT) on ABC. Simone Swink is the executive producer.
MORNING NEWS (Week of March 18, 2024):
| TOTAL VIEWERS | ADULTS 25-54 | ADULTS 18-49 | HOUSEHOLDS | |
| GOOD MORNING AMERICA | 2,779,000 | 0.4/10; 540,000 | 0.3/ 9; 341,000 | 1.9/13 |
| TODAY | 2,719,000 | 0.6/13; 696,000 | 0.4/13 478,000 | 1.8/12 |
| CBS MORNINGS | 2,019,000 | 0.3/ 7; 400,000 | 0.2/ 7; 264,000 | 1.4/ 9 |
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD Current Week (w/o 3/18/24), Previous Week (w/o 3/11/24) and Year-Ago Week (w/o 3/13/23). Most Current Data Stream: 2023-2024 Season (9/25/23 – 3/24/24) and 2022-2023 Season (9/19/22 – 3/19/23). Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.
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ABC News Media Relations
Brooks Lancaster
brooks.lancaster@abc.com
Jordan Littlejohn
jordan.littlejohn@abc.com