Press release - Primetime – ScriptedSpecials

March 11, 2024

Earlier Start Time Propels ‘The Oscars®’ on ABC To Hit 4-Year High in Viewers

Show Pulls in 19.5 Million Total Viewers, Nearly 1 Million More Than Last Year

Stands as Top Awards Show Telecast on Any Network in 4 Years

‘Abbott Elementary’ Delivers Highest-Rated Sitcom Telecast in Nearly 4 Years

ABC Comedy Scores New Series Highs

More photos available here.

“The Oscars®” (7:00-10:29 p.m. – 19.5 million and 3.81 rating in AD18-49):
Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.

  • “The Oscars” hit a 4-year high in Total Viewers (19.5 million) – since the 2020 broadcast.
  • “The Oscars” grew for the 3rd straight year in Total Viewers, improving over last year’s broadcast by nearly 1 million viewers (19.5 million vs. 18.8 million).
  • ABC’s broadcast of the 96th Oscars peaked in the final half-hour (10:00-10:29 p.m.) with 21.9 million Total Viewers.
  • The 96th Oscars stood as the strongest awards show telecast on any network in 4 years in Total Viewers (19.5 million) – since ABC’s broadcast of the 2020 Oscars on 2/9/20.
  • The 2024 Oscars also ranked as the top entertainment special in primetime on any network in 4 years in Total Viewers (19.5 million) – since ABC’s broadcast of the 2020 Oscars on 2/9/20.
  • With5 million Total Viewers, “The Oscars” on ABC outdrew “The GRAMMYS®” on CBS by 14% (17.1 million on 2/4/24) and “The Golden Globes®” by 105% (9.5 million on 1/7/24) and “The 75th Emmy Awards®” on Fox by 333% (4.5 million on 1/15/24).
  • The 96th Oscars ranked as the No. 1 most social program on Sunday, generating 28.5 million total social interactions and growing 4% from last year’s ceremony (27.4 million).
  • “The Oscars” stood as the 1 entertainment program of the year to date in terms of social video consumption with 71.8 million video views.
  • #Oscars was the 1 trending topic in the U.S. on X throughout the telecast and the No. 1 most used X hashtag worldwide on Sunday.

“Abbott Elementary” (10:30-11:02 p.m. – 6.9 million and 1.42 rating in AD18-49):

  • Following the 96th Oscars, a special original telecast of “Abbott Elementary” scored new series highs in both Total Viewers (6.9 million) and Adults 18-49 (1.42 rating).
  • Excluding repeats, “Abbott Elementary” delivered the highest-rated telecast for any sitcom on any network in nearly 4 years among Adults 18-49 (1.42 rating) – since the series finale of ABC’s “Modern Family” on 4/8/20.

Source: The Nielsen Company, Fast National Live+Same Day Program Ratings for 3/10/24 and National Live+Same Day Program Ratings, unless stated otherwise. Talkwalker Social Content Ratings, based on linear episode-level interactions, U.S.-based activity, 1/1-3/10/24. Twitter Trending Archive, Worldwide Twitter Trends, 3/10/24.

*COPYRIGHT ©2024 American Broadcasting Companies, Inc. All photography is copyrighted material and is for editorial use only. Images are not to be archived, altered, duplicated, resold, retransmitted or used for any other purposes without written permission of ABC. Images are distributed to the press in order to publicize current programming. Any other usage must be licensed.

Salima Merchant