ABC’s ‘The Bachelor’ Season Premiere Soars by +219% With Adults 18–49 After Just 7 Days of Multiplatform Viewing

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“The Bachelor” (6.02 million Total Viewers and 1.69 rating among AD18-49 in MP+7):
After just seven days of viewing on linear and streaming platforms, including Hulu, the season premiere of ABC’s “The Bachelor” shot up +219% among Adults 18-49 over its initial Live+Same Day rating (0.53 rating to 1.69 rating) and gained an additional +2.84 million Total Viewers to bring its seven-day multiplatform audience to 6.02 million viewers.

“The Bachelor” grew over its year-ago premiere (on 1/23/23) by 2% in Total Viewers (3.96 million vs. 3.90 million) and also improved over last season’s average by 5% (3.96 million vs. 3.79 million) based on National Live+7 Day data.

ABC’s “The Bachelor” premiered as Monday’s No. 1 show among Adults 18-49 (0.72 rating), dominating NBC’s “AGT: Fantasy League” by 60% (0.45 rating) and the season premiere of Fox’s “America’s Most Wanted” by 85% (0.39 rating)

Source: The Nielsen Company, preliminary National Live+7 Day Program Ratings and ABC Multiplatform+7 Day data for 1/22/24.

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Salima Merchant
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