ABC’s ‘The Bachelor’ Scores New Season Highs in Its Fourth Week

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“The Bachelor” (5.89 million Total Viewers and 1.75 rating among AD18-49 in MP+3):
In its fourth week, ABC’s The Bachelor” scored new season highs in both Total Viewers (5.89 million) and Adults 18-49 (1.75 rating) after three days of viewing on ABC, Hulu and digital platforms.

“The Bachelor” built for the 3rd week in a row in Total Viewers (+6% – 5.89 million vs. 5.54 million) and Adults 18-49 (+7% – 1.75 rating vs. 1.64 rating). In fact, the ABC unscripted series delivered its largest week-to-week gains so far this season in both Total Viewers (+6%) and Adults 18-49 (+7%) this week.

“The Bachelor” picked up an additional +2.40 million Total Viewers after just three days of multiplatform viewing (3.49 million to 5.89 million) to post its largest delayed-viewing lift so far this season. In addition, the ABC unscripted series jumped +187% among Adults 18-49 over its initial Live+Same Day rating (0.61 rating to 1.75 rating).

“The Bachelor” also grew for the 3rd consecutive week in Total Viewers (+7% – 4.16 million vs. 3.90 million) and Adults 18-49 (+7% – 0.77 rating vs. 0.72 rating) in the linear National Live+3 Day data. In fact, the ABC unscripted series delivered 3 straight weeks of growth from its premiere for the first time in 7 years among Adults 18-49 – since its 2017 cycle.

“The Bachelor” posted its 4th straight week of year-over-year growth in Total Viewers, soaring by 20% over the same telecast last year (4.16 million vs. 3.45 million on 2/13/23). On average this season, “The Bachelor” is up over its first 4 telecasts last season by 9% in Total Viewers (3.93 million vs. 3.60 million).

The ABC unscripted series ranked as Monday’s No. 1 show for the 4th week running among Adults 18-49 (0.77 rating), leading by triple digits over both NBC’s “AGT: Fantasy League” (+103% – 0.38 rating) and Fox’s “America’s Most Wanted” (+208% – 0.25 rating).

Source: The Nielsen Company, preliminary National Live+3 Day Program Ratings and ABC Multiplatform+3 Day data for 2/12/24, or as dated.

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Contact:
Salima Merchant
salima.merchant@disney.com