May 16, 2023 Disney’s Unrivaled Commitment to Creativity and Innovation Brought to Life at State-of-the-Art, Best-in-Class Upfront Presentation PRESS GALLERY NEW YORK – Tuesday, May 16, 2023 – Disney brought its annual Upfront presentation to life in a multiscreen sensory experience at the North Javits Center in New York City on Tuesday, May 16. Spotlighting the best and brightest voices across entertainment, sports, news, live events and streaming, the presentation celebrated Disney’s distinctive, innovative approach to dynamic storytelling backed by technology. Rita Ferro, president of Advertising, Disney, opened the show with a powerful reminder that “Storytelling is what distinguishes Disney. We’ve been cultivating it for a century. In this area of great change, creativity and innovation continue to be the cornerstone of all we do at Disney.” After touting Disney’s unprecedented scale, Ferro reinforced the company’s call to action from industry partners to increase their investments and intentionality around inclusion, and lean into all dimensions of diversity. She also announced that the company would include programmati Press Release - Corporate