Entrepreneur Billy McFarland aimed to pull off his biggest idea yet in spring 2017 – the Fyre Festival. To bring it to life, McFarland secured investors and hype with the help of a costly, viral promotional video full of the world’s biggest influencers and models on the beaches of Great Exuma, Bahamas. The Fyre Festival quickly became one of the hottest and priciest tickets of the year. With only six months to plan, McFarland and his team scrambled to make good on his promise of an ultra-luxurious festival experience, complete with an all-star lineup of music performances, lavish cabanas, celebrity chefs and more. Instead, hundreds of guests arrived to what was ultimately an unfinished campsite, far from luxury. The disastrous conditions quickly went viral on social media and led to performers canceling and guests shocked with disappointment. Everyone wanted answers and most importantly a refund, and all eyes were on McFarland. Ultimately, McFarland left behind a trail of unpaid debts and is currently serving six years in prison and was ordered to pay back those he defrauded, totaling $26 million.
Curt Villarosa 212-456-3742 email@example.com