Press Release

July 27, 2021

‘GMA’ Is No. 1 Morning Show for the Week of July 19, More Than Tripling Its Lead Over ‘Today’ Year-to-Year

‘GMA’ Hits 4-Week High in Adults 25-54

Season to Date, ‘GMA’ Is No. 1 in Total Viewers for the 9th Consecutive Year, Its Largest Lead Over ‘Today’ in 4 Years

‘GMA’ Is Cutting Its Margin With ‘Today’ in Adults 25-54 to Its Closest Performance in 6 Years  

“GMA3: What You Need to Know”

 

‘GMA3’ Grows Across the Board Both Week-to-Week and Year-to-Year

GMA-Logo_copy

“Good Morning America” ranked as the morning’s No. 1 newscast in Total Viewers (3.104 million) for the week of July 19, 2021, based on Live + Same Day Data from Nielsen Media Research.  “GMA” outdelivered “Today” (3.014 million) by 90,000, more than tripling its lead year to year (+260%; vs. 25,000).

 

“GMA” ranked No. 1 in Adults 25-54, leading NBC’s “Today” on Wednesday (+39,000 – 838,000 vs. 799,000) and Thursday (+19,000 – 836,000 vs. 817,000).

 

For the 2nd week in a row, “GMA” was up from the prior week in Adults 25-54 (+3% – 808,000 vs. 783,000) and Adults 18-49 (+2% – 543,000 vs. 534,000), hitting 4-week highs in both key Adult demos – since w/o 6/21/21.

 

“GMA” slashed its year-to-year gaps with “Today” in Adults 25-54 (-94% – 6,000 vs. 101,000) and Adults 18-49 (-83%- 22,000 vs. 133,000).

 

Season to date, “GMA” (3.411 million) is ranking as the No. 1 morning newscast in Total Viewers for the 9th year in a row. In fact, “GMA” is increasing its advantage over “Today” (3.284 million) from the same point last season (+51% – 127,000 vs. 84,000) to its largest in 4 years—since the 2016-2017 season.

 

In addition, “GMA” is cutting its season margin with “Today” in Adults 25-54 (-15% – 82,000 vs. 96,000) to its closest performance in 6 years—since the 2014-2015 season.

 

During the week, “GMA” (3.104 million, 808,000 and 543,000, respectively) defeated “CBS This Morning” (2.435 million, 469,000 and 333,000, respectively) in Total Viewers (+669,000), Adults 25-54 (+339,000) and Adults 18-49 (+210,000).  

 

NOTE: Due to coverage of the Blue Origin Launch on Tuesday (7/20/21), “Today” was retitled to “Today-TS.”  In addition, “Today” was retitled to “Today 11A Oly Spc” on Friday (7/23/21).  “CBS This Morning” was retitled to “CBS This Morn” on Friday.  The retitled telecasts are excluded from the weekly and the season averages.  CBS’ weekly averages are based on four days (Monday-Thursday) and NBC’s weekly averages are based on three days (Monday, Wednesday and Thursday).

 

“GMA3: What You Need to Know”
ABC’s “GMA3: What You Need to Know” averaged 1.570 million Total Viewers, 255,000 Women 25-54 and 181,000 Women 18-49, during the week of July 19, 2021, based on Live + Same Day Data from Nielsen Media Research.

 

“GMA3: What You Need to Know” grew from the previous week in Total Viewers (+2% – 1.570 million vs. 1.534 million), Women 25-54 (+15% – 255,000 vs. 166,000) and Women 18-49 (+9% – 181,000 vs. 166,000). 

 

“GMA3: What You Need to Know” improved year to year in Total Viewers (+4% – 1.570 million vs. 1.510 million), Women 25-54 (+7% – 255,000 vs. 239,000) and Women 18-49 (+18% – 181,000 vs. 154,000). 

 

MORNING NEWS (Week of July 19, 2021):

 

  TOTAL VIEWERS     ADULTS 25-54       ADULTS 18-49     HOUSEHOLDS

GOOD MORNING AMERICA      3,104,000       0.7/12;    808,000       0.4/10;     543,000           2.2/13

TODAY                                                 3,014,000       0.7/12;    814,000      0.4/11;     565,000           2.1/12

CBS THIS MORNING                        2,435,000       0.4/ 7;     469,000       0.3/ 6;      333,000          1.7/10

 

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD Current Week (w/o 7/19/21), Previous Week (w/o 7/12/21) and Year-Ago Week (w/o 7/20/20).  Most Current: 2020 -2021 Season (9/21/20 – 7/25/21) and Most Current: 2019 -2020 Season (9/23/19 – 7/26/20).  Live GMA3” year-ago time slot (“GMA3: Strahan, Sara & Keke”/”Pandemic-What You Need to Know”/”GMA3: What You Need to Know”).  *Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing.  Averages based on regular telecasts. 

 

Emmy® Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday–Friday (7:00-9:00 a.m. EDT) on ABC.

 

Press Release Link: https://bit.ly/3flcCPZ
Share: https://ctt.ac/V1PfB

 

ABC News Media Relations
Caragh Fisher
(845) 242-5618
caragh.e.fisher@abc.com

 

Pons Rongavilla
ponciano.rongavilla@abc.com

 

Media Relations

Share this release