Press Release

June 8, 2021

‘GMA’ Is No. 1 Morning Show Across the Board for the First Time in Nearly 6 Years

‘GMA’ Topples ‘Today’’s Winning Streak in Adults 25-54 

 ‘GMA’ Posts Largest Lead Over ‘Today’ in Overall Viewers in 15 Weeks

Season to Date, ‘GMA’ Is No. 1 in Total Viewers for the 9th Consecutive Year, Its Largest Lead Over ‘Today’ in 4 Years

‘GMA’ Is Cutting Its Margin With ‘Today’ in Adults 25-54 to Its Closest Performance in 6 Years  

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“Good Morning America” ranked as the morning’s No. 1 newscast in all key target demos: Total Viewers (3.289 million), Adults 25-54 (867,000) and Adults 18-49 (603,000) for the first time in nearly 6 years (since w/o 8/3/15) for the week of May 31, 2021, based on Live + Same Day Data from Nielsen Media Research.

 

“GMA” led NBC’s “Today” (842,000) by 25,000 Adults 25-54 to snap the NBC program’s 92-week winning streak in the key adult news demo with its largest margin of victory in nearly 5 ½ years—since weeks of 8/26/19 and 12/21/15, respectively.

 

In addition, “GMA” outdelivered “Today” (3.108 million) by 181,000 overall viewers, increasing its leads both week to week (+53%; vs. 118,000) and year to year (+62% vs. +112,000) to its largest in 15 weeks—since w/o 2/15/21.  “GMA” beat “Today” by 6,000 Adults 18-49 (603,000 vs. 597,000).

 

“GMA” ranked No. 1 in Adults 25-54, beating NBC’s “Today“ on Wednesday (+72,000 – 887,000 vs. 815,000) and Friday (+154,000 – 915,000 vs. 761,000). In addition, “GMA’s” Friday victory represented its largest single-day lead over “Today” in nearly 4 years – since 9/11/17, based on regular telecasts.

 

“GMA” was up week to week in Adults 25-54 (+4% – 867,000 vs. 837,000) and Adults 18-49 (+6% – 603,000 vs. 569,000).

 

Season to date, “GMA” (3.451 million) is ranking as the No. 1 morning newscast in Total Viewers for the 9th year in a row. In fact, “GMA”- is substantially increasing its advantage over “Today” (3.313 million) from the same point last season (+70% – 138,000 vs. 81,000) to its largest in 4 years—since the 2016-17 season.

 

In addition, “GMA” is cutting its season margin with “Today” in Adults 25-54 (-10% – 90,000 vs. 100,000) to its closest performance in 6 years—since the 2014-15 season.

 

During the week, “GMA” (3.289 million, 867,000 and 603,000, respectively) defeated “CBS This Morning” (2.552 million, 521,000 and 406,000, respectively) in Total Viewers (+737,000), Adults 25-54 (+346,000) and Adults 18-49 (+197,000).  

 

NOTE: On Memorial Day (5/31/21), all three programs were coded specials, and each telecast is excluded from the averages.  ABC’s, CBS’ and NBC’s weekly averages are based on four days (Tue-Fri).

 

“GMA3: What You Need to Know”

 

ABC’s “GMA3: What You Need to Know” averaged 1.416 million Total Viewers, 227,000 Women 25-54 and 156,000 Women 18-49, during the week of May 31, 2021, based on Live + Same Day Data from Nielsen Media Research.

 

“GMA3: What You Need to Know” was up over the previous week in Women 25-54 (+10% – 227,000 vs. 207,000).

 

NOTE: On Memorial Day (5/31/21), “GMA3: What You Need to Know” was retitled to “GMA3: What You Need 2Know-5/31.”  The telecast is excluded from the weekly and season averages. “GMA3”’s weekly averages are based on 4 days (Mon-Thurs).

 

MORNING NEWS (Week of May 31, 2021):

 

TOTAL VIEWERS        ADULTS 25-54       ADULTS 18-49     HOUSEHOLDS

GOOD MORNING AMERICA      3,289,000          0.7/11;    867,000       0.5/10;     603,000           2.3/13

TODAY                                                 3,108,000          0.7/11;    842,000      0.5/10;     597,000           2.2/12

CBS THIS MORNING                        2,552,000          0.4/ 7;     521,000       0.3/ 7;      406,000          1.8/10

 

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD Current Week (w/o 5/31/21), Previous Week (w/o 5/24/21) and Year-Ago Week (w/o 6/1/20).  Most Current: 2020 -2021 Season (9/21/20 – 6/6/21) and Most Current: 2019 -2020 Season (9/23/19 – 6/7/20).  “GMA3” year-ago time-slot (“GMA3: Strahan, Sara & Keke”/”Pandemic-What You Need to Know”).  *Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing.  Averages based on regular telecasts. 

 

Emmy® Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday–Friday (7:00-9:00 a.m. EDT) on ABC.

 

Press Release Link: https://bit.ly/2Te300Q
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ABC News Media Relations
Caragh Fisher
(845) 242-5618
caragh.e.fisher@abc.com

 

Pons Rongavilla
ponciano.rongavilla@abc.com

Media Relations

Pons Rongavilla

Ratings/Viewership

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