Press Release

June 15, 2021

‘GMA’ Cuts Its Year-to-Year Margins With ‘Today’ By Double Digits in Adults 25-54 (-32%)

Season to Date, ‘GMA’ Is No. 1 in Total Viewers for the 9th Consecutive Year, Its Largest Lead Over ‘Today’ in 4 Years

‘GMA’ Is Cutting Its Margin With ‘Today’ in Adults 25-54 to Its Closest Performance in 6 Years  

‘GMA3: What You Need to Know’

 

‘GMA3’ Draws Its Largest Overall Audience in 7 Weeks

GMA_Logo_copy_3

“Good Morning America” averaged 3.150 million Total Viewers, 815,000 Adults 25-54 and 543,000 Adults 18-49 for the week of June 7, 2021, based on Live + Same Day Data from Nielsen Media Research.

 

“GMA” cut its year-to-year margins with “Today” by double digits in Adults 25-54 (-32% – 51,000 vs. 75,000) and Adults 18-49 (-44%- 62,000 vs. 111,000).

 

Season to date, “GMA” (3.442 million) is ranking as the No. 1 morning newscast in Total Viewers for the 9th year in a row. In fact, “GMA” is substantially increasing its advantage over “Today” (3.311 million) from the same point last season (+54% – 131,000 vs. 85,000) to its largest in 4 years—since the 2016-17 season.

 

In addition, “GMA” is cutting its season margin with “Today” in Adults 25-54 (-10% – 89,000 vs. 99,000) to its closest performance in 6 years—since the 2014-15 season.

 

During the week, “GMA” (3.150 million, 815,000 and 543,000, respectively) beat “CBS This Morning” (2.600 million, 498,000 and 349,000, respectively) in Total Viewers (+550,000), Adults 25-54 (+317,000) and Adults 18-49 (+194,000).  

 

“GMA3: What You Need to Know”
ABC’s “GMA3: What You Need to Know” averaged 1.492 million Total Viewers, 224,000 Women 25-54 and 166,000 Women 18-49, during the week of June 7, 2021, based on Live + Same Day Data from Nielsen Media Research.

 

“GMA3: What You Need to Know” improved week to week in Total Viewers (+5% – 1.492 million vs. 1.416 million) and Women 18-49 (+6% – 166,000 vs. 156,000), drawing its largest overall audience in 7 weeks – since w/o 4/19/21.

 

“GMA3: What You Need to Know” was up on the year-ago week in Women 18-49 (+1% – 166,000 vs. 164,000).

 

MORNING NEWS (Week of June 7, 2021):

 

   TOTAL VIEWERS     ADULTS 25-54       ADULTS 18-49     HOUSEHOLDS

GOOD MORNING AMERICA      3,150,000       0.7/11;    815,000       0.4/10;     543,000           2.3/13

TODAY                                                 3,215,000       0.7/12;    866,000      0.5/11;     605,000           2.2/12

CBS THIS MORNING                        2,600,000       0.4/ 7;     498,000       0.3/ 6;      349,000          1.8/10

 

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD Current Week (w/o 6/7/21), Previous Week (w/o 5/31/21) and Year-Ago Week (w/o 6/8/20).  Most Current: 2020 -2021 Season (9/21/20 – 6/13/21) and Most Current: 2019 -2020 Season (9/23/19 – 6/14/20).  “GMA3” year-ago time-slot (“GMA3: Strahan, Sara & Keke”/”Pandemic-What You Need to Know”).  *Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing.  Averages based on regular telecasts. 

 

Emmy® Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday–Friday (7:00-9:00 a.m. EDT) on ABC.

 

Press Release Link: https://bit.ly/2RVKY3g
Share: https://ctt.ac/58wne

 

ABC News Media Relations
Caragh Fisher
(845) 242-5618
caragh.e.fisher@abc.com

 

Pons Rongavilla
ponciano.rongavilla@abc.com

Media Relations

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