Press Release

August 7, 2018

ABC’s ‘The View’ Concludes Season 21 Posting Gains in Total Viewers Marking Its Most-Watched Season in 4 Years

Aug. 7, 2018


Ratings Report for ABC’s ‘The View’
For Week of July 30, 2018 


‘The View’ Concludes Season 21 Posting Gains in Total Viewers Marking Its Most-Watched Season in 4 Years

‘The View’ Outperforms ‘The Talk’ Across the Board Increasing Its Week to Week Lead Over the CBS Program in Women 25-54 and Women 18-49 

For the 2017-18 Season, ‘The View’ Delivers Its Largest Season Leads Over ‘The Talk’ in Total Viewers and Women 25-54 in 5 Years

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ABC’s “The View” averaged 2.625 million Total Viewers, 423,000 Women 25-54 and 276,000 Women 18-49 during the week of July 30, 2018, based on Live + Same Day Data from Nielsen Media Research. “The View” beat CBS’ “The Talk” (2.355 million, 351,000 and 243,000, respectively) across the board: Total Viewers (270,000), Women 25-54 (73,000) and Women 18-49 (33,000). In addition, “The Viewer” increased its lead over “The Talk” week to week (w/o 7/23/18) in Women 25-54 (+26%; vs. 57,000) and Women 18-49 (+94%; vs. 17,000).   

For the 2017-18 season, “The View” posted gains compared to the previous season in Total Viewers (+1% – 2.856 million vs. 2.815 million), marking its most-watched season in 4 years – since the 2013-2014 season. 


In addition, “The View” leads CBS’ “The Talk” and is increasing its advantages from the same point last season in Total Viewers (346,000 vs. 187,000), Women 25-54 (80,000 vs. 55,000) and Women 18-49 (53,000 vs. 52,000). In fact, “The View” is posting its largest season leads over the CBS program in Total Viewers and Women 25-54 in 5 years – since the 2012-2013 season.


Week of July 30, 2018:


PROGRAM AVERAGES    TOTAL VIEWERS      WOMEN 25-54(000)/Rtg        WOMEN 18-49(000)/Rtg 

ABC’s “THE VIEW”              2,625,000                           423,000/0.7                             276,000/0.4

CBS’ “THE TALK”                 2,355,000                           351,000/0.6                             243,000/0.4


Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 7/30/18, 7/23/18 and 7/31/17. Season-to-Date: Most Current: 2017-2018 Season (9/25/17 – 8/5/18) and 2016-2017 Season (9/19/16 – 8/6/17). Averages based on regular telecasts. 


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ABC Media Relations

Lauri Hogan

(212) 456-6358     


Pons Rongavilla

(818) 460-5615


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