Press Release

October 20, 2021

‘A Million Little Things’ Posts +250% Increase in L+7 Playback in Adults 18-49

Quick Take for Wednesday, Oct. 6, 2021

‘A Million Little Things’

(National Live+7 Day Program Ratings)

‘A Million Little Things’ Posts +250% Increase in L+7 Playback in Adults 18-49

ABC Drama Delivers Biggest Playback Lift of Any Program in 6 Months in Adults 18-49 and in 5 Months in Total Viewers

‘A Million Little Things’ Grows by More than +100% On Each Telecast This Season in Total Viewers

ABC Drama Scores Its Biggest-Ever Playback Increases


ABC/Jack Rowand*

Series photos are available here.

The Wednesday, Oct. 6, telecast of ABC’s “A Million Little Things” more than tripled after seven days of TV playback, posting growth of +250% among Adults 18-49 from Live+Same Day to Live+7 Day (0.2/2 to 0.7/5).


The +250% increase for “A Million Little Things” marked the biggest lift for any telecast on any night on the major networks in 6 months among Adults 18-49 — since CBS’ “Clarice” on 4/1/21.


“A Million Little Things” also more than doubled its overall audience after seven days of TV playback, soaring by +135% in Total Viewers (1.7 million to 4.0 million). In fact, the ABC drama posted increases of more than +100% from Live+Same Day to Live+7 Day on each of its three telecasts so far this season.


The +135% lift in Total Viewers for “A Million Little Things” is the largest jump for any single telecast on the major networks in 5 months — since ABC’s “Big Sky” on 5/4/21.


The ABC drama scored its biggest playback increases ever in both Total Viewers (+135%) and Adults 18-49 (+250%).


Source: The Nielsen Company, National Live+7 Day Program Ratings, 10/6/21, 2021-22=9/20-10/10/21.


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Salima Merchant


Media Relations

Salima Merchant


Cheryl Pratesa

Affiliates Lead

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