Press Release

November 17, 2021

‘A Million Little Things’ Posts +250% Increase in L+7 Playback for 2nd Time This Season Among Adults 18-49

Live+7 Day Ratings for Week of Nov. 1, 2021 (Week No. 7):


‘A Million Little Things’ Posts +250% Increase in L+7 Playback for 2nd Time This Season Among Adults 18-49


ABC Drama Posts Top 2 Biggest Single Lifts for Any Broadcast Show This Season


ABC/Darko Sikman*

Series photos are available here.

During the week of Nov. 1, 2021, ABC’s “A Million Little Things” jumped by +250% among Adults 18-49 from its Live+Same Day rating to Live+7 Day to stand as the No. 1 broadcast gainer in TV playback. In fact, the ABC drama increased by +250% for the 2nd time this season to deliver the Top 2 biggest single lifts for any broadcast program on any network so far this season.


With “A Million Little Things,” ABC claimed 3 of the week’s Top 5 playback gainers on the broadcast networks with Adults 18-49: “A Million Little Things” (+250%) – No. 1, “The Rookie” (+133%) – No. 3 (tie) and “The Good Doctor” (+125%) – No. 5. In fact, ABC delivered the week’s only broadcast program to more than triple after 7 days of TV playback (“A Million Little Things”) and 2 of the only 3 to more than double (“The Rookie” and “The Good Doctor”).


With another +250% lift this season, “A Million Little Things” tied its biggest playback increase ever among Adults 18-49.

  • After seven days of viewing across all linear and digital platforms, “The Good Doctor” grew to a 1.6 rating in Adults 18-49 (up +300% over its L+SD rating), “The Rookie” delivered a 1.5 rating (+400%) and “A Million Little Things” posted a 1.0 rating (+400%).


ABC had 2 of the week’s Top 3 playback gainers on the broadcast networks in Total Viewers with “A Million Little Things” (+129%) – No. 2 and “The Rookie” (+123%) – No. 3.

  • After seven days of multiplatform viewing, “The Good Doctor” grew to 8.5 million Total Viewers (up +136% over its L+SD average), “The Rookie” averaged 7.9 million viewers (+193%) and “A Million Little Things” averaged 4.8 million viewers (+167%).


Source: The Nielsen Company, National Live+7 Day and ABC Multiplatform+7 Day vs. Live+Same Day Program Ratings, week No. 7 = 11/1-11/7/21, excludes repeats and programs < 5 minutes.


*COPYRIGHT ©2021 American Broadcasting Companies, Inc. All photography is copyrighted material and is for editorial use only. Images are not to be archived, altered, duplicated, resold, retransmitted or used for any other purposes without written permission of ABC. Images are distributed to the press in order to publicize current programming. Any other usage must be licensed. Photos posted for Web use must be at the low resolution of 72dpi, no larger than 2×3 in size.


Salima Merchant

Media Relations

Salima Merchant


Cheryl Pratesa

Affiliates Lead

Share this release