‘20/20’ Wins February 2021 Sweep in All Key Demos: Total Viewers, Adults 18–49 and Adults 25–54, Beating ‘Dateline’ Across the Board for the First Time in 2 Years

‘20/20’ Wins February 2021 Sweep in All Key Demos: Total Viewers, Adults 18–49 and Adults 25–54, Beating ‘Dateline’ Across the Board for the First Time in 2 Years

March 1, 2021

 

** Ratings Report for ABC News’ “20/20”

For February 2021 Sweep and Feb. 26, 2021

 

‘20/20’ WINS FEBRUARY 2021 SWEEP IN ALL KEY DEMOS: TOTAL VIEWERS, ADULTS 18-49 AND ADULTS 25-54, BEATING ‘DATELINE’ ACROSS THE BOARD FOR THE FIRST TIME IN 2 YEARS

 

Improving on Year-Ago Sweep and Previous Sweep, ‘20/20’ Delivers Strongest Sweep Performance in 2 Years Across the Board

 

For 4th Consecutive Week ‘20/20’ Is Friday’s No. 1 Newsmagazine, Beating ‘Dateline’ By Double Digits Across the Board and Marking Longest Winning Streak Over ‘Dateline’ in Nearly 2 Years

 

Week to Week and Year to Year, ‘20/20’ Grows, and Season to Date, ‘20/20’ Leads ‘Dateline’ in All Key Demos

 

February 2021 Sweep

 

“20/20” ranked as Friday’s No. 1 newsmagazine during the February 2021 sweep, leading NBC’s “Dateline” in Total Viewers (+29% – 3.6 million vs. 2.8 million), Adults 18-49 (+50% – 0.6/4 vs. 0.4/3) and Adults 25-54 (+50% – 0.9/5 vs. 0.6/3). In fact, “20/20” beat “Dateline” across the board during a sweep for the first time 2 years – since February 2019.

 

“20/20” improved on the year-ago sweep (February 2020) in Total Viewers (+24% – 3.8 million vs. 2.9 million), Adults 18-49 (+20% – 0.6/4 vs. 0.5/3) and Adults 25-54 (+29% – 0.9/5 vs. 0.7/3).

 

“20/20” posted gains over the previous sweep (November 2020) in Total Viewers (+9% – 3.6 million vs. 3.3 million), Adults 18-49 (+20% – 0.6/4 vs. 0.5/4) and Adults 25-54 (+13% – 0.9/5 vs. 0.8/4), delivering its strongest sweeps performance in 2 years – since February 2019.

 

Feb. 26, 2021

 

For the 4th consecutive week, “20/20” stood as the No. 1 newsmagazine on Fridays and beat NBC’s “Dateline” in all key target demos: Total Viewers (+56% – 3.9 million vs. 2.5 million), Adults 18-49 (+100% – 0.6/5 vs. 0.3/2) and Adults 25-54 (+100% – 1.0/5 vs. 0.5/3). “20/20” turned in its longest run of beating “Dateline” across the board in nearly 2 years – since 3/15 – 4/5/19.

 

“20/20” surged by double digits week to week (vs. 2/19/21) in Total Viewers (+22% – 3.9 million vs. 3.2 million), Adults 18-49 (+20% – 0.6/5 vs. 0.5/3) and Adults 25-54 (+43% – 1.0/5 vs. 0.7/4).

 

“20/20” posted year-to-year gains (vs. 2/28/20) in Total Viewers (+15% – 3.9 million vs. 3.4 million) and Adults 25-54 (+25% – 1.0/5 vs. 0.8/4).

 

Season to date, “20/20” is leading NBC’s “Dateline” in Total Viewers (+7% – 3.2 million vs. 3.0 million), Adults 18-49 (+25% – 0.5/3 vs. 0.4/3) and Adults 25-54 (+33% – 0.8/4 vs. 0.6/3). In addition, “20/20” is up in Total Viewers (+7% – 3.2 million vs. 3.0 million).

 

“20/20” won the night with the conclusion of its year-long investigation into Lori Vallow’s past, reporting on how she became the center of a horrific tragedy and a member of a doomsday group.

 

ABC News’ “20/20” is an award-winning primetime program anchored by David Muir and Amy Robach. A proven leader in the long-form newsmagazine for over 40 years, “20/20” features hard-hitting investigative reports, in-depth coverage of high profile trials, unforgettable, character-driven stories and exclusive newsmaker interviews. “20/20” airs Fridays from 9:01–11:00 p.m. EST on ABC, and is available to stream on ABC News digital platforms and Hulu. David Sloan is senior executive producer and Janice Johnston is executive producer.

Source: The Nielsen Company, National Live + Same Day Ratings for 2/26/21, or as dated.  “20/20” premiered on 10/16/20.  2020 -2021 Season (9/21/20 – 2/28/21) and 2019 -2020 Season (9/23/19 – 3/1/20).  Sweeps based on Live + Same Day:  February 2021 Sweep (2/4 – 3/3/21), February 2020 Sweep (1/30 – 2/26/20) and November 2020 Sweep (10/29 – 11/25/20).   Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing.  Prior to 8/31/20, ratings do not include OOH viewing. 

                                                        

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ABC News Media Relations

Van Scott

(347) 866-9843

van.scott@abc.com  

 

Pons Rongavilla

ponciano.rongavilla@abc.com

 

Elizabeth Russo

(917) 373-6418

elizabeth.russo@abc.com                               

 

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